The headline of my column last month was Using Merchandising Imagination to Supercharge Your Hardwood Floor Sales. In this article, I’ll expand on some of those concepts and apply them to the rest of the floor covering products you sell.
Today’s customers come into a floor covering store looking for ideas. You can try to sell them what you think they need but, until you’ve solved the floor covering dilemma they have, you aren’t going to sell them anything. So, start off on the right foot by showing them all varieties of dazzling floors!