With the recent debut of the new Shaw Living brand, Shaw Rugs has expanded into the broader home furnishings marketplace. The substance of the Shaw Living brand has come about, in part, with the acquisition of Georgia Tufters by Shaw Rugs earlier this year, which added top-of-the-bed products, pillows, throws, accent rugs, bath and scatter rugs, as well as printed, woven and tufted rugs to Shaw's line of area rugs.

The Shaw Living brand is positioned with the tagline, "For Every Step of Life," and reinforced with products and imagery designed for broad appeal, according to Shaw.