Couristan debuts ‘Lifestyle’ broadloom advertising campaign

Couristan has debuted a residential broadloom advertising campaign entitled, “living the life. loving my couristan.” The campaign’s lifestyle concept is meant to capture the personality of its targeted women customers and to establish a definitive persona for the Couristan brand through product photography and “real life” imagery, according to the company.

Photographs in the campaign feature some of the company’s most stylish collections -- including Balmoral, Floral Majestic, Chateau de Balleroy, Phoenician, and Phoenician Colors -- and two of the company’s latest introductions, Legacy and Rose Medley. The campaign features a series of full-color advertisements that are slated to appear in several leading home and consumer shelter publications, as well as point-of-sale materials and direct-mail pieces.