Honeywell Nylon to announce new 2004 Anson nylon initiatives at Surfaces 2004
Honeywell Nylon will be announcing a number of new business initiatives at
Surfaces 2004, the floor covering industry's premier tradeshow held in Las Vegas, Jan. 29-31. From new Anso nylon product-related enhancements to the development of new dealer- and mill-focused programs, Honeywell Nylon's new initiatives set the stage for an aggressive 2004 for the company.
Beginning with all 2004 residential introductions, there will be two new Anso nylon brand levels: Anso SmartChoice I nylon and Anso
SmartChoice II nylon. These new brand levels represent the first two categories of Anso nylon's new "step up" selling system. The new, simplified brand structure creates additional product pull-through opportunities downstream with an increased potential for more sales of better carpet products made with Anso nylon's
premium brands, Anso nylon says.