Using installation to seal the deal: Certification and training give Carpet One a big edge
"Some of the stores that are part of our Installation Excellence program actually have installers on a waiting list who want to work for them," says Carpet One president Evan Hackel. "The environment of working in that store is so good and so collaborative that the word gets out in the industry: Go to work at a Carpet One store, because these people really care about installation."
Carpet One's Installation Excellence program began 10 years ago, as a way for salespeople and installers to better understand each other and come to know the ins and outs of each other's jobs. This way the sales and installation staffs can answer a customer's questions and address their concerns. Hackel says the success of the program is evidenced by its popularity among members adding that more than 10,000 people have completed the program since its inception.