Close the information gap and you too can hit the B2B highway
When floor covering retailers talk about how they use their computer, they often sound like someone who drives their fancy sports car to the local market, but never gets on the highway. By and large, they seem content to limit their computer use to emails, Web sites and accounting. While this approach does not optimize the technology, it may at least help dealers keep track of how quickly their margins fall as competitors become more tech savvy and zoom by.