I ask, "Why?" Their answers won't surprise you. "We can genuinely endorse only products we like - those we believe in." "We'd feel dishonest selling something we didn't believe in?" They elaborate, "We like to share our experience. We can tell shoppers that other customers like how the product looks and feels in their homes." "We can speak from experience when we promise that certain floorings will look good for a long-time." Or, "I want my customers to have the best, so I promote products that have given me no problems."