Think of the month of April. What comes to mind? April Fool’s Day, the Easter season, Earth Day, or maybe the April 15 personal income tax deadline. Well, beginning April 2001, you can add “National Floor Covering Month” to your thinking. Spearheading this industrywide campaign is the World Floor Covering Association (WFCA).
Just as we at National Floor Trends focus our efforts of showcasing style, flair and fashion in floor coverings, the new program incorporates a fashion emphasis to spotlight the floor as the starting point for home decorating projects. The program also underscores the powerful role fashion plays in generating additional retail floor covering sales.