Alloc's Steve Bunch (6th from left) pauses to pose with REFCA members.
Steve Bunch, vice president of marketing and sales for Alloc Inc., spoke at a recent “State of the Laminate” meeting hosted by the Redwood Empire Floor Covering Association (REFCA) in Petaluma, CA. Bunch stated that laminate flooring, which has grown as a category by more than 1,100% during the past five years, continues to attract so many new customers that its sales volume in square feet is likely to grow another 220% by 2003. In addition to presenting the growth and future of the laminate category, Bunch discussed technical and design improvements in laminate flooring since its introduction, and detailed current industry design trends.