Store remodel program: En route to their 'Destination,' Carpet One members seen as co-pilots, not passengers
The highly anticipated Destination store redesign program is aimed at elevating the aesthetic and functional layout of the store. The anchor is a "power aisle" that separates the showroom into hard and soft surface sections and encourages customers to shop the entire store. Also prevalent are 5-by-5-foot flooring grids to better showcase the more popular styles.
According to Theresa Fisher, vp of store design and visual merchandising, the new design gives members a more unified appearance while encouraging walk-in traffic. In addition, she says, the new look can even raise salespeople's spirits.