Shaw plans 2006 regional meetings, 27-city tour promises 'quality time'
27-city tour promises 'quality time'
Shaw Industries has announced its schedule of winter shows that will begin with a three-day meeting in Chicago, Jan. 5. The company says the 27-city tour will allow Shaw representatives the opportunity to give customers a high level of individual attention. "Regional events have given us and our customers what we both want and expected - quality time," says Scott Sandlin, Shaw's vp of marketing. "In these smaller formats, our sales and management teams are able to work with our customers individually."
The theme for the winter markets for Shaw customers is headlined "I want a floor that...," a slogan that echoes the copy of the company's national advertising campaign designed to inspire consumers with images of nostalgic settings (i.e., "I want a floor that reminds me of that rustic bed and breakfast..."). For these internal meetings, the headline relates to specific business advantages, such as "I want a floor that builds my business" or "inspires and performs for my customers."
The complete schedule of Shaw 2006 Winter Markets is as follows: Jan. 5-8, Chicago; Jan. 6-7, Kansas City, Mo.; Jan. 8-10, St. Louis; Jan. 9-10, Madison, Wis.; Jan 9-11, Huntington Beach, Calif.; Jan. 11-12, Green Bay, Wis., and Atlantic City, N.J.; Jan. 12-13, Tampa, Fla., and Davenport, Iowa; Jan. 12-14, Dallas; Jan. 15-18, Tempe, Ariz.; Jan. 17-18, Greenbelt, Md.; Jan. 17-20, Belterra, Ind., and Pittsburgh; Jan. 18-19, Ledyard, Conn.; Jan. 19-20, Atlanta and Seattle; Jan. 23-26, Beechwood, Ohio; Jan. 25-26, Salt Lake City, Denver, Toronto and Long Island; Jan. 25-26, Nashville and Mobile/Biloxi; Jan. 26-27, Charlotte, N.C.; Feb. 7-9, Verona, N.Y.; and Feb. 20-22, Minneapolis.