Shaw plans 2006 regional meetings, 27-city tour promises 'quality time'
Shaw plans 2006 regional meetings, 27-city tour promises 'quality time'
The theme for the winter markets for Shaw customers is headlined "I want a floor that...," a slogan that echoes the copy of the company's national advertising campaign designed to inspire consumers with images of nostalgic settings (i.e., "I want a floor that reminds me of that rustic bed and breakfast..."). For these internal meetings, the headline relates to specific business advantages, such as "I want a floor that builds my business" or "inspires and performs for my customers."