Paco Underhill, best-selling author of "Why We Buy: The Science of Shopping," will kick off Coverings 2006 with a keynote speech that will draw on material from his book and his career as a retail anthropologist. His presentation is scheduled for 8:30 a.m. April 4. Coverings, North America's largest tile and stone show, is set for April 4-7 at the Orange County Convention Center in Orlando.
For the past 20 years, Underhill has studied the science of shopping. He is the founder and managing director of Envirosell, a New York-based market research and consulting company. His services have been enlisted by such corporate giants as McDonald's, Starbucks, Wells Fargo, Hewlett-Packard, Toro and Armstrong.