"Recreating your dream" -- Shaw ad campaign designed to provoke nostalgic response
Urging consumers to view flooring through the prism of memory, Shaw Industries has announced the launch of a major national consumer advertising campaign in leading shelter publications. With ads slated to appear in such magazines as Good Housekeeping, Better Homes and Gardens, Ladies' Home Journal and O (The Oprah Magazine), the ads are designed to provoke a nostalgic emotional response to flooring.