Industry veteran Ables opens GrandForest flooring company
"When I was with NobleHouse, we came out with both guns blazing," he says. "With GrandForest, I want to go a little slower. I want to offer improved grading and consistency of the product. I'm trying to be very regional at this time - just do one section of the country at a time."
He noted that GrandForest products are independently inspected for quality before being shipped to distributors. He maintains that the attention to detail will differentiate his company from others. "One of the biggest selling points to distributors is our independent inspections," Ables notes. "It's the biggest difference between what we've done and what everybody else has done."