Then of course there are the legions of much smaller displays. While they may be dwarfed by the big boys, they are no less vital to the show. Each has a story to tell, a product to offer and, often, the perfect solution to a highly specific business need. The tandem of prominent and not-quite-as-prominent suppliers exhibiting side-by-side has long been a chief selling point of Surfaces.
Of course, with that much to consider, Surfaces can sometimes feel overwhelming even to the most seasoned industry pro. Veteran showgoers agree that the key to working the show is to go with both a specific agenda and an open mind. While a retailer, for example, will want to visit all of his key vendors, he should also be on the lookout for new opportunities.