In an effort to attract more Hispanic consumers and build traffic for retailers, Armstrong is making its website - - available in Spanish. Visitors can go to the Spanish language content using a prominently placed link on the homepage, or go directly to

"The preferred language for many of our customers is Spanish," said Jesse Engle, general manager, eMarketing. "So providing Armstrong product information and design tools in Spanish fills an important need."

Armstrong said it is the first major flooring manufacturer to offer a Spanish version of its website for North American shoppers. The site recently was redesigned in an effort to simplify the process of finding the right floor. The company says offering a Spanish version of the site was seen as a critical phase of the redesign.