In an effort to attract more Hispanic consumers and build traffic for retailers, Armstrong is making its website - Armstrong.com - available in Spanish. Visitors can go to the Spanish language content using a prominently placed link on the homepage, or go directly to www.Armstrong.com/espanol.
"The preferred language for many of our customers is Spanish," said Jesse Engle, general manager, eMarketing. "So providing Armstrong product information and design tools in Spanish fills an important need."