Flooring retailers are finding that opportunities in the residential market do not end where the backyard begins. Consumers who are sprucing up areas in and around their homes are discovering a wealth of outdoor carpet options that are as highly stylized as anything found indoors. And naturally, the new entries are engineered to withstand severe weather.
The products today are a far cry from the "artificial grass" covering that still define the category in many minds. In fact, those involved in indoor/outdoor flooring stress that success in the category rests with the ability to produce outdoor products that are as highly styled as the items found indoors.