By far the strongest category in hard surface flooring, hardwood is poised for continued growth this year and beyond. Our exclusive retailer survey indicates there are challenges related to competition, pricing and the many manufacturers vying for attention. And, despite the addition of new species, oak remains the overwhelming favorite among consumers.
According to the survey, the two leaders in the category are Armstrong's Bruce line, which was identified by just over 19% of the respondents as their top selling brand, and Mirage, which was named by about 11%. Rounding out the top five were Mohawk (8%), Mannington (7%) and Anderson (6%).