Green River changes name; Stertmeyer appointed CEO
Green River Lumber Inc, a Great Barrington, Mass.-based manufacturer of high-end unfinished hardwood flooring since 1974, has trimmed its name to Green River and incorporated the tagline "American Hardwood" in its logo. The brand relaunch aims to emphasize the made-in-America character of the flooring.
"I intend to bring a fresh perspective to Green River," he said. "Especially in the areas of sale and marketing, allowing us to develop even better partnerships with our valued distributors."