Randy Stertmeyer


Green River Lumber Inc, a Great Barrington, Mass.-based manufacturer of high-end unfinished hardwood flooring since 1974, has trimmed its name to Green River and incorporated the tagline "American Hardwood" in its logo. The brand relaunch aims to emphasize the made-in-America character of the flooring.

Also, Randy Stertmeyer has been appointed president and CEO of the company. He succeeds former president Scott Taylor and former CEO Will Barrett. Taylor left the company to pursue other interests. Barrett, a company founder, remains as chairman of the board. A 35-year veteran of the construction industry with a strong background in flooring production and marketing, Stertmeyer has served as director of sales at Historic Floors of Oshkosh, and national director of sales at Georgia Marble Co.

"I intend to bring a fresh perspective to Green River," he said. "Especially in the areas of sale and marketing, allowing us to develop even better partnerships with our valued distributors."