Carpet One updates its logo, sharpens its focus and looks ahead
"We don't want the industry to define us, we want to define the industry," said Hackel in a rousing address to members representing the more than 1,000 stores that comprise Carpet One. He noted that members enjoyed a 10.8 percent increase in sales over the past year to bring the company's total annual volume to about $3.3 billion. Still, he cautioned that member stores are beset by challenges, most notable the influence of big box stores and the Internet on flooring sales. The five-year plan, he said, was a means of successfully addressing the competitive climate.
Continuing its emphasis on proprietary brands, the Liz Claiborne line launched exclusively by Carpet One three years ago is being expanded to include a tile and stone collection. In addition, more hardwood offerings are being added to the upscale Prestige Collection.