With a plan to offer hard surface products at discounted prices, Alliance Flooring’s subsidiary Color Tile Outlet is partnering with Big Bob’s Flooring Outlet. Color Tile has offered to sell their hard items such as laminate and ceramic together with Big Bob’s Flooring’s cash and carry carpets and other specials, marking Color Tile’s first licensing agreement.
“We are thrilled to announce that Big Bob’s Flooring Outlet is incorporating Color Tile Outlet as a ‘store within a store,’” stated Ron Dunn, co-president and CEO of Alliance Flooring. “Their stores are clean and orderly and they have hard-hitting advertising that drives traffic.”
Outlets team-up for ‘store within a store'
December 1, 2006