Mohawk is promoting its fourth annual Mohawk Anniversary Month sales event with a fairytale theme in keeping with its current ad campaign. Called "The Fairest of Them All," the promotion is backed by national television, print, and Internet ads to draw consumers.
"Research shows that consumers are responding extremely well to the campaign, and we want to carry that momentum into dealer showrooms." said Manny Llerena, v.p. of Mohawk's retail marketing.