Steuler-Fliesen’s LED tile, one of its several products now offered with Valde Flooring.

In a move aimed at broadening its presence in the U.S., Steuler-Fliesen has reached a distribution deal with Valde Flooring. The family-owned and operated Valde is a one-stop-shop for architects, designers, retailers and distributors, and will now be the main representative for the German-based Steuler-Fliesen in the U.S.

“Valde Flooring excels in customer service and mindedness,” said Paul Heldens, ceo of Steuler-Fliesen. “Their commitment, professionalism and excitement for the Steuler products are key parameters for a long-term relationship.”

Bob Valderrama, president and owner of Valde Flooring, said that Steuler has already received positive responses throughout the U.S., adding that the company’s tiles are installer friendly to architects. “We represent a successful company that is devoted to customers as we are,” said Valderrama. “Steuler-Fliesen produces tiles we feel comfortable supplying to our U.S. buyers.”