Alliance Flooring, the parent company of CarpetsPlus Color Tile, has partnered with The National Arbor Day Foundation to launch the EcoChoice Flooring program. The goal: to use proceeds from sales of eco-friendly flooring to ensure more trees are planted throughout the Americas.

The new campaign runs in conjunction with the launch of CarpetsPlus Color Tile’s line of EcoChoice Flooring products. With each qualified purchase of EcoChoice from participating CarpetsPlus Color Tile stores, Alliance Flooring will make a donation to The National Arbor Day Foundation to support the reforestation of America’s national forests and to protect the rainforests of Central and South America.

“Our partnership with The National Arbor Day Foundation is a natural fit,” says Jon Logue, Alliance Flooring co-ceo and president. “While we can assure customers our EcoChoice Hardwoods come from managed and sustainable forests, we must go the extra mile to ensure we are doing our part in protecting trees worldwide from illegal harvesting and the devastating effect of forest fires.”

“This general contribution from Alliance Flooring on behalf of the CarpetsPlus Color Tile stores nationwide will help restore wildlife habitat, protect soil and waterways, and preserve the Earth’s vital forests for this and future generations,” added John Rosenow, The National Arbor Day Foundation president.