Plynyl’s Wood Grain textile texture was launched at the ICFF show in New York. The pattern can be used as flooring, wall covering and upholstery.

A new vinyl floor covering that mimics the look of hardwood and can even double as upholstery were among the hot new items vying for attention at the 19th annual International Contemporary Furniture Fair in New York. The four-day show, which welcomed more than 25,000 designers, architects, retailers and distributors, is widely regarded as one of the most important design and interior furnishings events on the East Coast. This year’s gathering included at least five floor makers showcasing new designs.

Among the 650 exhibitors were Chilewich, InterfaceFLOR Commercial, Lonseal, Merida Meridian and Porcelanosa. Though flooring exhibits made up a relatively small portion of the show, those attending said it offered them wider exposure to the A&D community.

“We consider ourselves a design-focused company, and that is why we were at ICFF,” notes Carrie Kabat of natural fiber flooring maker Merida Meridian. The Boston-based company launched several new lines at the show, including two new Jacquard Sisals weave collections and Woodstock, an innovative flooring range that combines twisted weaving paper with wool fiber for high-style, all-natural looks.

According to Karen Rowe of the textile and flooring maker Chilewich, attending the show was an obvious choice for her company. “The audience is made up of our customer base,” she says. “It’s a natural place for us to exhibit.”

The company launched a unique textile texture called Wood Grain at ICFF. Designed to mimic the look of plain-sawn wood, the woven vinyl textile is offered in four colors and can be used as flooring, wall covering and even upholstery for furniture.