Ardex and Blanke agree to have their reps stick to one story
With
the goal of simplifying matters for tile and stone installers who work with
uncoupling mats, two of the leading companies in those areas say they are
teaming up to assure that their reps offer consistent information. Adhesive
maker Ardex Engineered Cements and Blanke Corp., which markets uncoupling mats
in both roll and sheet form, say their new alliance will draw on the strengths
of each company. They added that the
cooperative agreement will allow contractors to “take advantage of labor saving,
crack isolation and other benefits of plastic uncoupling systems without
sacrificing the superior performance of polymer modified thissets.” The pact calls for the respective customer
service and technical departments of the two companies to offer joint product
recommendations.