Intensifying its focus on regional markets, Tarkett has reorganized its management structure. The company will now run its residential and commercial business within three regional divisions: North America, Western Europe and Eastern Europe. Jeff Buttitta, president and CEO of sister company Johnsonite, has been tapped to head the North American unit.

“We recognize that there are factors that make each geographic market unique,” Buttitta said of the move. “By reorganizing into a regional structure, our objective is to deliver a brand experience that ultimately satisfies the desires of the final customer and our market channel partners.”

Plans call for day-to-day operations of the North American business – with brands including Domco, Azrock by Tarkett and Nafco by Tarkett – to continue to be managed locally. Gilles de Beaumont will continue as president of Tarkett Commercial Tile in Houston. Additionally, Guillaume Laverdure will remain president of the Tarkett residential business in Farnham, Quebec.