Shaw Industries says its Spring Flooring Sale this year will rank as “one of the company’s largest promotions to date.” The sale, which runs until May 31, will focus on the company’s newest products and tempt consumers with a number of credit incentives as well as promotional pricing. The company says it has set its sights on homeowners working on home improvement projects this spring.
“Our customers have responded very positively to our 2007 product and marketing initiatives,” said Scott Sandlin, Shaw vp of residential marketing. “This national sale is an opportunity to springboard these new products in the marketplace, and will give consumers the motivation to buy now. A unique component of the Spring Sale is our communication directly to consumers who are in the home improvement process and are ready to buy flooring. We hope to bring consumers to our dealers that are actively participating in the sale.”
The company is encouraging dealers to visit the website www.shawadsource.com to access print ads, radio scripts, direct mailers, price tags and other marketing material. Shaw says it is also offering POP kits and will send e-mail blasts and direct mail to consumers who have pre-registered. There will also be a banner advertisement posted on www.shawfloors.com throughout the sale.
“Spring is the best time for home remodeling,” said Kathy Young, Shaw’s creative director. “Therefore, the promotion theme will be consistent nationwide with bright, spring-inspired colors that grab the consumer’s attention online, in advertising and at retail.”