A new print ad from Shaw
Industries touts the company’s commitment to environmental concerns and
encourages consumers to think green when they look for flooring. The new ad is
a continuation of the company’s “I want a floor…” campaign in which consumers
wistfully express their preference for various features. The new ad centers on
the message “I want a floor that is designed to be recycled…” It will
begin appearing in the July issues of Southern Living, Sunset
and Metropolitan Home and
will be seen in the August issues of House Beautiful and
Traditional Home.
In September, the ad will run in Country
Living, Good Housekeeping
and again in Traditional Home.
This Old House will feature
the ad in October.