Jim Gould


Jim Gould, a 35-year veteran of the industry and former owner of Midwest distributor Misco Shawnee, has launched a consulting company, Floor Covering Institute LLC. The St. Louis based firm’s focus will include sourcing overseas and exporting from the U.S. Additionally, the start-up firm will consult on mergers and acquisitions.

Gould noted that there is a significant opportunity for U.S. firm in offshore markets. “Exporting from the U.S. is the most overlooked segment of the business,” he said. “We find ourselves in a position where the U.S. dollar is weak, yet we also are the best manufacturers for certain products like carpet. The export market is so large, and there’s not nearly enough attention being given to it.”

He maintained that the focus on global business issues will distinguish the Floor Covering Institute from other such firms and that clients will benefit from the knowledge of up to six other industry experts.

“By bringing several faculty members under one roof, we will be able to give our clients better direction. We would also affiliate ourselves with as many as 20 other companies to fill in any areas outside of our expertise,” Gould said.

He expects the Floor Covering Institute will be fully operational by the first of the year. The company is located at Two CityPlace Drive, Ste. 200, St. Louis, MO 63141. For more information, call (314) 812-2700 or e-mail jgould@floorcoveringinstitute.com.