With an eye toward feeding a “growing global appetite” for environmentally friendly rubber and cork flooring, Dodge-Regupol has re-branded as ECORE International. With roots that date back to the mid-1800s, the company is widely known for its ECOsurfaces commercial flooring and Everlast performance flooring, as well as QT sound control products and PuzzleTile home gym flooring.

According to Arthur Dodge III, president and CEO of ECORE, the move comes at a time when ‘green’ products have become increasingly important in the global marketplace. Previously, the company’s products were marketed and sold mainly in the United States.

“Our vision is to build an organization of talented individuals who share a common passion for protecting and preserving this planet and a passion for success in the marketplace of sustainable products and services,” he said. “Our vision is also about finding solutions and developing systems and standards on the cutting-edge of sustainability. These ideas are not alien to who we are today. This company is already regarded as a pioneer in developing innovative recycled products and systems.”

The company’s history dates back more than a century, when it was called Dodge Cork Co. The company changed its names to Dodge Repugnol after it entered into a joint venture with Germany-based Berleburger Schaumstoffwerk 18 years ago. Recently, both companies agreed to part ways “to enable both organizations to purse distinct business strategies and accelerate growth,” according to ECORE.

ECORE will remain in Lancaster, Pa., and retain ownership of all its brands and operating units, according to the company. The flooring maker recycles 80 million pounds of scrap tire rubber a year.