Shaw has launched its fifth annual Kathy Ireland “Fall Flooring Days” promotion exclusively for Shaw Flooring Alliance dealers as well as the sixth annual Anso Nylon National Carpet Sale, now through Nov. 30.
The “Fall Flooring Days” event, which runs now through Oct. 15, features incentives for retailers and consumers on a wide range of Kathy Ireland branded carpet, ceramic, laminate, hardwood and area rugs. Promotional in-store materials are available for SFA dealers. Additionally, retailers can print out custom materials by visiting shawadsource.com.
Shaw’s other sales event, the Anso Nylon Carpet Sale, will benefit from the emergence of green as a sell point, according to Shaw. All Anso products are cradle-to-cradle recyclable.
“The addition of green to the Anso nylon brand messaging demonstrates the commitment to the brand and enhances the brand’s longstanding reputation for performance, innovation and trust,” said Mike Leary, director of Shaw external fiber sales and marketing.
For more information, visit www.ansoadvantage.com.