The World Floor Covering Association has launched a consumer ad campaign in partnership with Meredith Corp., publishers of Better Homes & Gardens and a range of special interest publications including Renovation Style, Kitchen Makeovers and Beautiful Homes. The campaign, which is designed to “reach over 22 million consumers,” will run in the company’s magazines, websites and newsletters now through June 2008.

Christopher Davis, WFCA’s president and CEO, said the partnership comes at a perfect time for the industry group. “With the substantial growth and positive feedback from consumers, retailers and press on our consumer website, we felt the time was right to build the momentum we have achieved with a consumer-driven ad campaign,” he said. “The Better Homes & Gardens family of publications provides the ideal fit and consumer reach to help us accomplish our campaign objectives.”

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