Two flooring service and installation companies serving the multi-family housing market have merged. Brock Interiors, an 11-year-old company covering the Southwest, said it will combine its operations with Criterion Supply, a 26-year-old flooring service provider with six branches in the West. Cary Jackson, CEO of Criterion, has been named CEO of the merged companies. Cathi Brock, CEO of Brock Interiors, has assumed the role of president and COO.
According to Jackson, the move is
designed to “create a powerful leader in the multi-family flooring industry.”
“Together, we will further enhance our capabilities to better serve customers
by addressing a wider range of solutions and accelerating the growth of our multi-family
partners,” he added.
Brock noted that the merger will
“greatly strengthen” both companies. “Our priority during and after the
integration process is to ensure that our customers continue to get the
benefits of existing products and services, followed by the introduction of
additional access to a more expanded geographical presence,” Brock said, adding
that the merged companies will “have a combined store base of 10 Pacific West
and Southwest locations.”
The merger was driven by a
recapitalization of Brock Interiors by private equity firm Wedbush Capital
Partners. Terms of the deal were not disclosed.
‘Creating a powerful leader': Criterion and Brock Interiors merge
January 14, 2008