Two flooring service and installation companies serving the multi-family housing market have merged. Brock Interiors, an 11-year-old company covering the Southwest, said it will combine its operations with Criterion Supply, a 26-year-old flooring service provider with six branches in the West. Cary Jackson, CEO of Criterion, has been named CEO of the merged companies. Cathi Brock, CEO of Brock Interiors, has assumed the role of president and COO.

According to Jackson, the move is designed to “create a powerful leader in the multi-family flooring industry.” “Together, we will further enhance our capabilities to better serve customers by addressing a wider range of solutions and accelerating the growth of our multi-family partners,” he added.

Brock noted that the merger will “greatly strengthen” both companies. “Our priority during and after the integration process is to ensure that our customers continue to get the benefits of existing products and services, followed by the introduction of additional access to a more expanded geographical presence,” Brock said, adding that the merged companies will “have a combined store base of 10 Pacific West and Southwest locations.”

The merger was driven by a recapitalization of Brock Interiors by private equity firm Wedbush Capital Partners. Terms of the deal were not disclosed.