Shaw’s Anso nylon brand is celebrating its 40th birthday with two national promotions and retailer incentives. The first promotion, running now through June 9, is in conjunction with Shaw’s “Spring is Green” campaign. It features POP kits, bonus co-ops, retailer incentives and an in-depth advertising package.
Leary, director of Shaw’s external fiber sales and marketing, said the birthday
cements Anso’s reputation for innovation. “This birthday is a reminder of the
longevity and history of the Anso nylon brand,” he said.
As part of
its celebration, Anso will award 60 top-achieving retailers an Amazon river
cruise. Qualifying retailers must earn a minimum of $100,000 in Anso nylon
purchases to be considered. For more information, visit www.goanso.com.
The company is also gearing up for the 7th annual Anso Nylon
National Carpet Sale, to be held later this year. The promotion is set to
include incentives for both retail salespeople and customers.
Anso turns 40: Amazon cruise part of retailer sales incentives
March 27, 2008