With an eye toward feeding a “growing global appetite” for environmentally friendly rubber and cork flooring, Dodge-Regupol has re-branded as Ecore International. With roots that date back to the mid-1800s, the company is widely known for its ECOsurfaces commercial flooring and Everlast performance flooring, as well as QT sound control products and PuzzleTile home gym flooring.

According to Arthur Dodge III, president and CEO of Ecore, the move comes at a time when ‘green’ products have become increasingly important in the global marketplace. Previously, the company’s products were marketed and sold mainly in the United States.

“Our vision is to build an organization of talented individuals who share a common passion for protecting and preserving this planet and a passion for success in the marketplace of sustainable products and services,” he said. “Our vision is also about finding solutions and developing systems and standards on the cutting-edge of sustainability.”

Ecore will remain in Lancaster, Pa., and retain ownership of all its brands and operating units, according to the company. The flooring maker recycles 80 million pounds of scrap tire rubber a year.