These days, manufacturers are faced with stiff national and global competition and the need for guaranteed returns from their investment in their products and sales team. In a time when little is certain, a Memphis flooring manufacturer may have found the way by just listening to their customers and proving that the customer is always right.

Shamrock Plank Flooring is a state-of-the-art hardwood plank flooring manufacturer with more than a 100-year-old heritage in hardwood lumber manufacturing. Shamrock’s exceptional operation provides the best Appalachian hardwoods available throughout the US.

Shamrock produces high-quality plank flooring products using North American hardwoods, like Walnut, Hickory, Red Oak, and White Oak. The planks, available in widths from 2 1/4” to 8”, are used in upscale homes. Shamrock provides a specialized Rift and Quartered cut in Red Oak, White Oak and Walnut. Skilled lumber graders pull this cut from both Premium and 1 Common grades for Red and White Oak. Walnut Rift and Quartered is only pulled from Premium grade lumber.

In today’s market, when everyone is looking for the next big thing, Shamrock Plank Flooring has seen the evolving trends and already has their production wheels in motion. Most importantly, they listen to their customers who define these trends. After several high-end customers asked for a way to embellish their Shamrock floor, the company decided to offer a new feature in only their finest floors. Shamrock now offers an elite line of signature floors. This new line – theShamrock Signature Seriesoffers premium plank flooring in Walnut, Hickory, Red Oak and White Oak and a 6’ average length. This premium floor also features the exclusive Shamrock logo which has been laser cut and set into a plank for the customer to feature in their home. The Shamrock Signature Serieshas become a much sought after addition to the already popular Shamrock Plank Flooring.

As for evaluating the latest trends, in recent years, the wood flooring industry has seen a growing number of distressed floors hit the market. Many of these floors have been out of reach by the average homeowner due to high costs and long lead times. After hearing the plea to make these floors affordable, Shamrock Plank Flooring has brought these beautiful distressed and scraped floors to a much broader market. In a new line called the Pub House Series, they offer beautiful hand scraped textures in Hickory, Walnut and Oak. Each species comes in select colors to compliment any setting from vintage to modern.

As new products continue to be developed, Shamrock Plank Flooring is steadfast in their sustainable environmental traditions. The company has always adhered to sustainable forestry practices even before “being green” became the new black. They are proud members of the National Hardwood Lumber Association, Appalachian Hardwood Manufacturers, Inc., National Hardwood Flooring Association and Indiana Hardwood Lumberman’s Association.

Continue to watch Shamrock Plank Flooring as they are sure to lead the flooring industry through 2009.-- C.O. Ferguson, Marketing Director, Shamrock Hardwoods