Pictured are three roller-derby players from the Carolina Rollergirls, testing out Wilsonart's high-pressure laminate flooring. The shot, designed as part of the company's "Commercial Tested - Family Proven" brand message, will be used primarily in dealer communications and point of sale materials.



Pictured are three roller-derby players from the Carolina Rollergirls, testing out Wilsonart's high-pressure laminate flooring. The shot, designed as part of the company's "Commercial Tested - Family Proven" brand message, will be used primarily in dealer communications and point of sale materials.

"We wanted a creative and fun way to visually portray our Commercially Tested – Family Proven brand attributes," said Tammy Weadock, marketing manager for Wilsonart Flooring. "The blending of a traditional residential kitchen with the fast-dodging, hard-hitting Rollergirls –- and their loyal family fans –- allowed us to create imagery that speaks volumes about our flooring’s performance and durability."

According to the company, the flooring used in the shoot showed "no trace of wear or scuffing." For more information, visit www.wilsonartflooring.com.