Elders Primary Wool and CCA Global Partners have launched Just Shorn, a brand of carpets made using high-quality, verifiable New Zealand wool. The line was unveiled during the International Design Guild conference last month in Las Vegas.

“Both CCA and Elders Primary Wool are committed to ensuring the Just Shorn branded carpets are made of the best wool, and are created using the best global practices,” noted Stuart Chapman, Elders’ chairman.

To prove the authenticity of the product, Just Shorn uses Verifi TT technology, a uniquely coded fiber woven into the wool that can be accessed via a handheld unit. The fiber, which is “invisible to the eye,” provides information on quality and authenticity, the company said.