Anderson’s updated Exotic Impressions merchandising display and materials.


Editor’s note: The following is one in a series of profiles highlighting the winners of this year’s NFT Styling Excellence Awards. Entries were judged earlier this year by showgoers at Surfaces and by readers online. A complete list of winners is available in the April issue of NFT.

Anderson Hardwood Floors received an NFT Styling Excellence Award for its updated Exotic Impressions merchandising display system. The revamped display includes 30” by 48” four-color window banners, an Exotic Impressions product brochure and CD-ROM with advertising materials, and demo boards explaining the advantages of the company’s PermaColor process.

“Any manufacturer is encouraged when their customers affirm their efforts, but in the end, the true test of success is how well the product sells. Anderson is proud to be able to acknowledge both,” said John Woolsey, Anderson’s vp marketing & merchandising. “We are forever grateful to the retailers who voted for us and used our merchandising materials to make Exotic Impressions the success it has become.”

The Exotic Impressions collection features domestic hardwood species with exotic hardwood looks created using the PermaColor process, which ages the hardwood to bring out natural hues and color throughout the wearlayer.

–Michael Chmielecki