Crossville has named Eric McNew to the position of creative services manager. McNew will work with Crossville’s director of marketing and the Crossville marketing team to oversee the development of the company’s collateral materials, packaging, website, advertising and other online and print needs to extend the brand image of Crossville, Inc. In his new role, he will have primary responsibility for ensuring a unified visual image and level of quality for the company, as he directs the design work of external agencies.
Previously, McNew was creative director at Jessup & Associates, the national sales office for the W.R. Case & Sons Cutlery Co. During his tenure of almost a decade, he successfully launched the Making a Case for America campaign, working closely with SonyBMG and the country music artists Brooks & Dunn. He also developed license products for entities such as John Deere, Johnny Cash, Elvis Presley, John Wayne and many others. Earlier in his career, McNew was web development director for Worldwide Interactive Network, an e-learning company.
“McNew’s hands-on design and management skills are a welcome addition to Crossville,” said Laurie Lyza, director of marketing. “We are thrilled that he has joined us.”