Mullican announces Urban Awakening sales event
September 30, 2010
Starting Oct. 1 and continuing through Nov. 30, Mullican Flooring will launch a sales incentive campaign that brings cash back rewards to retail personnel who promote and sell specific Mullican products over the next two months.
Dubbed “The Urban Awakening,” the offer targets the more than 5,000 retail stores in the United States that carry Mullican products. The sales campaign dovetails with the company’s recent co-sponsorship of HGTV Urban Oasis Giveaway!, a major home-giveaway sweepstakes now underway on the HGTV network.
“Our motive is to double the impact of Mullican’s participation in the Urban Oasis giveaway by offering sales representatives cash rewards if they sell specific Mullican products,” said Brian Greenwell, Mullican’s vp sales and marketing. “This should be a win-win situation for everyone involved.”
Mullican is offering cash ranging from 5 cents up to 25 cents per square foot of product sold on select solid and engineered flooring. The offer involves seven of Mullican’s most popular collections: St. Andrews, Muirfield, Chatelaine, MeadowView, RidgeCrest, Castillian and Chalmette.
“We developed the campaign to make sure all of our distributors and retail partners were aware of what we were offering, which could potentially bring sales people some solid cash rewards in the pre-holiday season,” Greenwell noted.
Mullican was inspired to make the offer based on the company’s successful co-sponsorship of HGTV’s latest home giveaway, a luxurious 900 sq. ft. apartment located in the newly built The Residences at W New York-Downtown in New York City. The company was the sole hardwood flooring sponsor in the giveaway sweepstakes, providing 800 sq. ft. of hardwood flooring from Mullican’s Frontier Collection, a wire-brushed, solid hardwood in walnut ebony brown. For more information on the contest, visit www.HGTV.com/urbanoasis.