Salesmaster Flooring Solutions will now serve as the exclusive distributor of four CBC Flooring brands to architects, designers, specifiers and floor covering contractors in Massachusetts, Rhode Island, New Hampshire, Maine and Vermont.

As part of its growth strategy, CBC Flooring has sought to improve its channels of sale in key markets and its new relationship with Salesmaster is an important step forward in that process.

“Salesmaster’s ownership is second to none in the flooring industry and we are thrilled to be partnering with one of the strongest distributors in North America,” said Jeff Collum, director of flooring for CBC. “We share the same commitment to offering the highest quality and most environmentally friendly products and processes available.”

Salesmaster was founded in 1961 and has 17 sales representatives, including six architecture and design specialists and two technical specialists on the road in the East Coast states.

“This really enables us to offer even more products that are unique and high quality, with great color and design,” said Steve Kurtz, president of Salesmaster. “CBC offers products our customers, the end users and the architecture and design community, are looking for. It’s also important to us that we are working with a company dedicated to being green.”

Representatives based out of Salesmaster’s Chicopee, Mass., office will offer the Toli, Ceres, Halo and Salto brands.