A patio room designed by Chip Wade, featured at AmericasMart in Atlanta.

HGTV craftsman and designer Chip Wade showed designers and retailers attending the July 13-20 Atlanta International Gift & Home Furnishings Market and July 16-19 Atlanta International Area Rug Market how area rugs can be used to inspire great designs and improve bottom lines.

Wade’s focus was on the whole-home design, with great rugs, furniture, accessories and linens coming together for one powerful statement. His presentation showcased product across the AmericasMart home furnishings merchandise mix, including the Area Rug Center, which houses 350,000 square feet of product from some of the most important names in the area rug business.

Wade designed and decorated several rooms to illustrate the beauty and versatility of area rugs and how they can set the design concept for a room. He escorted a large group of retailers and designers through AmericasMart showrooms to point out the wide variety of rugs, furnishings and accents available.