The four-day Interior Lifestyle China event, which closed last Saturday, welcomed more than 14,500 visitors worldwide, a 16% rise from the previous year. More than 600 domestic department stores out of 14,508 buyers attended the show's fifth edition at the Shanghai Exhibition Centre.

The representatives from well-known domestic department stores included Easy Home, Beijing, Hisense Plaza, Qingdao, Golden Eagle Retail, Nanjing, Wangfujing Beijing and Central Retail Corporation, Shenyang, plus many more. Other buyers represented luxury hotels, trading companies, contractors, buying offices, retailers and other industry related professional services companies as well as public buyers on the last day of the fair.

This year 225 participating companies and designers from 17 countries and regions representing Belgium, Brazil, China, Czech Republic, Denmark, Finland, the Netherlands, Portugal, Switzerland, the UK and the US as well as special country and region pavilions with products made and designed in Germany, France, Italy, Japan, Hong Kong and Taiwan presented their latest lifestyle products and designs.  

“Interior Lifestyle China is fast becoming the best consumer goods trade fair in China,” exclaimed Ms. Peijuan Lu, Managing Director for domestic department store Shanghai New World Co Ltd. She further added: “I am so pleased to see such a specialised and well organised trade event hosted in Shanghai.”

A majority of professional buyers from across the region came out to source for innovative kitchenware, decorative accessories and design oriented products, with many hoping to find the latest interior lifestyle products from the global marketplace to pique domestic consumer interest.

“The brands featured this year have improved from previous editions,” said return buyer Ms. Lan Hou, General Manager for Shanghai Chanjiangkou Commercial City Co. Ltd. Hou added: “We’re really interested in the niche products at Paul Frank and we’re keen to further develop our interior department with high quality brands like Tayohya.”

“From our strong portfolio of consumer goods trade fairs worldwide and our strong partnerships with industry related associations, it is fair to say that we have a clear advantage in providing a reliable trade platform that attracts quality buyers from China,” said Mr. Evan Sha, Deputy General Manager for Messe Frankfurt (Shanghai) Ltd. “After five years, we can proudly say that we have some of the world’s best interior brands participating and our exhibitors rarely attend any other local exhibitions.”

Strong buyer attendance from luxury hotels was recorded at the fair; among them were Grand Hyatt Hotel Shanghai, Pudong Shangri-La Shanghai, The Langham Xintiandi Hotels, The Peninsula Shanghai, The Ritz-Carlton Pudong Shanghai and the Waldorf Astoria Shanghai On The Bund.

Equally as impressed with the quality of buyers attending was Hong Kong’s Loveramics, a unique and trendy ceramics producer, who also received a Home Style Loyalty reward for their continuous support and participation over the last five editions. “Year after year, we meet quality buyers from famous department stores and shopping malls and each year we also notice that the show gets better and better,” said Sales Director, Ms. Ling Lam.

Additional brand and company winners from the fourth annual Home Style Awards were:Best Look: Merida Bag by Mansart Design Limited, Denmark; Jules Pansu, France;Best Practical Use: Takaoka Futon Co Ltd, Japan; Tayohya Home Furnishings Co Ltd, China;Best Green Style: Yoshikawa Corporation, Japan; Lagostina (China); Jean Dubost.

On Design Forum headlined by Konstantin Grcic

For the first time at Interior Lifestyle China, attendees were able to get the latest home interior colour trends as well as listen to a number of key figures across the international design industry scene share their design stories at the On Design Forum lecture series.

Headliner, Konstantin Grcic, designer of iconic Mayday, Chair_ONE, Miura talked about his inspirations and projects to hundreds of eager lecture delegates: “The fair was a great platform to meet people involved in design and manufacturing in China.“

Annetta Palmisano from bora.herke.palmisano studio also gave her interpretation for the upcoming 2012 home interior trend season. In addition to an international showcase of design talents, a group of Chinese designers displayed their latest products and innovations, from soft furnishings and glassware to efficient lightings and homeware.

The next edition of Interior Lifestyle China is scheduled to take place Oct. 10-13, 2012, and is organised by Messe Frankfurt (Shanghai) Ltd.