Along with ongoing and aggressive media relations and tactics designed to increase floor covering awareness, each year the World Floor Covering Association (WFCA) sets out on media tours to communicate and showcase the latest trends, technologies and advancements in flooring. Over the course of three to four months, beginning in May, representatives from the WFCA travel to meet one-on-one with consumer editors and writers working on and drafting home décor and flooring articles at some of the largest magazines, newspapers, websites and blogs across the U.S.
To prepare for the tours, WFCA trend scouts select innovative new products that launched at the Surfaces tradeshow to share with press. In total, the WFCA contacted over thirty-five Surfaces exhibitors from around the world to participate in the tours. Making the list for 2012 are products ranging from 400+ year-old teak floors to carpets woven with silver and gold.