Grand opening of LATICRETE Shanghai retail outlet a success
LATICRETE, a global manufacturer of installation and finishing systems for the building industry, hosted a major grand opening event at its new retail outlet in the Jiuxing Building Materials Marketplace on June 20th, 2012. The largest marketplace of its kind in Shanghai, the Jiuxing Market is one of the biggest building materials wholesale centers in all of China, with annual sales totaling more than $10 billion Yuan.
According to Judy Xie, Marketing Manager of LATICRETE China, "LATICRETE established its retail outlet and technical center within this market so that people would understand and accept LATICRETE as the industry's leading professional tile installation practitioner, and to ultimately become customers and partners of our company."