Schattdecor Designer, Mark Smith, presents Global Spice Collection at IWF 2012
Every two years Schattdecor designer, Mark Smith, researches where the market is going based on color trends he is seeing. After reading an interesting quote which asked the question, “Did you know that 50% of North Americans watch cooking shows and that half of them buy the Food/Gadgets that are featured?” he was inspired to create a new collection of wood grain colors. Sparked by this question, he put together a woodgrain palette of colors that is based on both typical and atypical spices one finds in the global market. These new colors relate to a culinary experience of color, taste, and texture.
During IWF 2012 in Atlanta, August 22nd - 25th, the team from Schattdecor Inc. in St. Louis, MO introduced Mark’s latest collection of trending woodgrain colors - the Global Spice Collection. Customers were invited to stop by Schattdecor’s presentation space at the Omni Hotel. They were shown over 80 designs in Mark’s 18 newest spice-inspired colors. The spice colors that drew the most interest from visitors were Poppy Seed, Cinnamon, White Pepper, and Cardamom. Existing decors from Schattdecor that proved to be a big hit were the Derby Chestnut, Oak Santana, Aveiro Ash, and Sahara. The team also surveyed some never before seen panel decors that are in the process of being developed by Schattdecor. A unique looking Anigre with Birdseye was the overwhelming favorite.